Rebekah Modrak

Rebekah Modrak is an artist and writer whose practice is at the intersections of art, activism, and creative resistance to consumer culture. Her web-based artwork Re Made Co. [remadeco.org] re-creates actual company Best Made Co., replacing their hand-painted $350 American Felling Axe with a $350 American Master Plunger. RETHINK SHINOLA (rethinkshinola.com) exposes a complex agenda of marketing the White savior myth in Detroit.
Modrak has published a series of articles about the relationship between brand strategies, gender- and class-based identity, race, education, and culture jamming, including “Entrepreneurship 407: White Supremacy, Benevolent Institutions, and Shinola” (New Art Examiner, 2018) and “Bougie Crap” (Infinite Mile, 2015); “My Work is Yours to Do What I Want” (Media-N, 2021); and “Public Educators, You All Completely Disgust Me!’: How Fake Trump Fought The Revolt of the Elites” (in the upcoming book Art-Based Research in the Context of a Global Pandemic, Routledge 2022.
Modrak is co-editor of the recently published Radical Humility: Essays on Ordinary Acts (Belt 2021) in which twenty writers consider humility as a state of being. She is the lead author of Reframing Photography (Routledge 2011), a book critically exploring photographic representation, ethics, re-enactments, mediated vision, and other issues within the image-based world.