Dr. Segar is nationally recognized for her interdisciplinary research in women's exercise goals, motivation, and behavior. Her research investigates the cultural norms and gender-specific pressures that undermine sustainable physical activity motivation, self-regulation, and behavior. Her latest research examines behavioral branding and gender differences in exercise marketing and messaging. Trained as an interventionist and translational researcher, Dr. Segar also develops and evaluates interventions and marketing messages to foster sustainable physical activity and self-care.
Dr. Segar has received funding from the National Institutes of Health, American Association of University Women, and the American College of Sports Medicine, among others. Her research has generated accolades from organizations such as the Society of Behavioral Medicine, the North American Menopause Society, and the State of Michigan's Governor's Council on Physical Fitness, Health, and Sports. She speaks to academic, health professional, and lay audiences about how to make behavioral changes that can be sustained over time.
Dr. Segar has a doctorate in psychology, a master's of public health (health behavior-health education), and an MS in kinesiology, all from the University of Michigan.