Ketra Armstrong

Professional Title

Professor, Sport Management


Afroamerican & African Studies
College of Literature, Science, and the Arts (LSA)
Women's & Gender Studies


Dr. Ketra L. Armstrong (a Tupelo, MS, native) is the associate dean for graduate affairs, professor of Sport Management, and director of Diversity, Equity, & Inclusion for the University of Michigan School of Kinesiology. She also director of the Center for Race & Ethnicity in Sport (C-RAES), an affiliate faculty member in the Departments of Afroamerican and African Studies and Women’s Studies, and the U-M NCAA faculty athletics representative. Prior to her employment at U-M, Dr. Armstrong served as the director and professor of the graduate program in Sport Management at California State University, Long Beach, and as an assistant and associate professor of Sport Management at the Ohio State University.

Dr. Armstrong’s scholarship converges on the topics of race, gender, and the social psychology of sport/leisure consumption and the management thereof. Her research has been featured in numerous journals (Journal of Sport Management, Sport Marketing Quarterly, Journal of Sport and Social Issues, Journal of Sport Behavior, Innovative Marketing, Journal of Black Psychology, Journal of Black Studies, Western Journal of Black Studies, and others).